For the Canadian department store chain Hudson’s Bay we were involved in the visual development of the concept in the Netherlands. From Strategic visual merchandising development to windows and in-store POS, VM tools and campaigns. For 1,5 year being internal to set up 12 stores in the Netherlands.
Starting with the floorpans from the architects and after a year opening 10 stores (around 150000m2 of retail space). Hiring all the visual merchandising team members.