Hudson’s Bay department stores Netherlands

For the Canadian department store chain Hudson’s Bay we were involved in the visual development of the concept in the Netherlands. From Strategic visual merchandising development to windows and in-store POS, VM tools and campaigns. For 1,5 year being internal to set up 12 stores in the Netherlands.

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Starting with the floorpans from the architects and after a year opening 10 stores (around 150000m2 of retail space). Hiring all the visual merchandising team members.